Bausele In The Press:



Bausele Australia Launch In U.S. With Campaign Featuring New Ambassador Dominic Purcell

May 2016

Bausele Australia is excited to announce its official U.S. launch and its partnership with new global brand ambassador Dominic Purcell, an Australian actor best known for his starring role in the hit FOX series Prison Break. Purcell’s Bausele campaign launched on May 18th, 2016 and features the brand’s Ocean Moon II Collection.  

“We’re thrilled to welcome Dominic Purcell to the Bausele family,” says Founder and Creative Director, Christophe Hoppe. “He is the ideal fit for the brand - down to earth whilst being a leader in his field and obviously Australian, just like Bausele. This new ambassadorship is an exciting moment as it’s timed to the brand’s arrival in the U.S. as well as other markets around the world.”

Hoppe, a Swiss entrepreneur, developed a passion for timepieces during a decade-long stint in the watch industry in Geneva. After moving to Australia and becoming inspired by Australian design, Bausele was born. The brand is the first Swiss-made, Australian-designed, luxury watch brand. Short for ‘Beyond Australian Elements,’ Bausele offers a premium range of innovative, Australian-inspired timepieces made for watch lovers and style enthusiasts worldwide.

“When I discovered the brand I was first drawn to its Australian heartbeat and as a watch fan I like the reliability offered because the brand is Swiss made”, says Purcell. “There’s no denying that Bausele watches are stylish, unique and different from other brands. They are eye catching and functional, which is perfect for my lifestyle.”

Purcell’s campaign focuses on Bausele’s Ocean Moon II Collection, which was inspired by Australia’s obsession with the ocean. Water resistant up to 20 ATM (660 feet), the Ocean Moon II unites Swiss technology with Australian design to create the ideal watch for the ocean enthusiast. Supreme craftsmanship and advanced ocean technology are showcased with an array of features that include a moon phase, a tide indicator and a 47mm face that makes this watch unique in its tracking of the Lunar phase and tidal movements. The Ocean Moon II is aesthetically very stylish and to maximize its versatility, each watch comes with two easily interchangeable watch straps - one high grade silicone for performance and one genuine leather, making it suitable from the beach to the boardroom. Retailing at $890, the Ocean Moon II is available in four models - Currawong, Magpie, Cave Black or Drover.

Product details:

  • Diameter: 47mm
  • Movement: Tide & Moon Phase
  • Glass: Scratch-Proof Sapphire Crystal 
  • Strap: Interchangeable Leather & Silicone
  • Water Resistant: 200m
  • Warranty: 5 years + 1 additional year by registering online

The level of pride Bausele has in its timepieces is demonstrated very clearly by the fact that each watch is packaged with a magnifying lens so customers are easily able to explore every detail of the design.

Additionally, each Bausele watch boasts a signature, hollow glass crown through which actual raw, physical elements of Australia are stored and can be seen - such as red earth from the Australian Outback, sand from one of Australia’s beautiful beaches or opal extracted from deep inside the earth - which links the brand’s watches, and those who wear them, directly to the incredible land that inspired their creation. This distinctive feature really resonated with Purcell as it allows him to carry a piece of Australia wherever his busy career takes him.

Bausele is awaiting the imminent arrival of its prestige watch, the Terra Australis, due to arrive in the US this June.  

For more information, please visit

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About Bausele:

Combining the fundamental energy and diversity of Australia with innovation and style, Bausele is the first Australian-designed, Swiss-made, luxury watch brand. Bausele offers a premium range of Australian-inspired, high-quality timepieces made for watch lovers and style enthusiasts worldwide. All Bausele watches come with a five year warranty to offer consumers piece of mind and guarantee of quality. Bausele, discover your passion.

Media Contact:

Jason Trotter

Trotter Public Relations

Sales Contact:

Rebecca Williamson

(747) 235-8085

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